Posted on March 14, 2024March 14, 2024Categories TechnologyTags

The History of Email Marketing

Brands must ensure they provide value propositions in their emails that compel subscribers to click-through, such as testing different aspects such as subject line, preheader and call to action.  Effective email marketing requires maintaining an active subscriber list while adhering to regulatory compliance. Tools like double opt-ins, unsubscribe links and responsive design can assist with this effort. Email Marketing History Email marketing has long been one of the primary tools of digital marketers. Yet many may not know that its … Continue reading “The History of Email Marketing”